Building Lore. What’s the Story You Want Told?

There’s a powerful word floating around our local high school. I’ve heard my own teenage son use it in several conversations. In fact, I once overheard him say, “You should hear the dad-lore in my family sometime.” Apparently, I’ve got…

LORE.

Lore isn’t just the facts.
It’s the story that sticks.
It’s what people remember, repeat, and relay about you or your organization—long after the emails, invoices, or events are gone.

Lore is the feeling people associate with your name.
The narrative that your clients, team, or community tell others.
The culture that silently defines what’s normal and what’s not.

So let me ask you:
What story are you building?

• When people describe working with you… what do you hope they say?
• When a team member leaves… what do they carry with them?
• When someone joins… what kind of legacy are they stepping into?

At Dream Support, we often challenge our clients to get clear on this:

Are you designing the story—or just letting one happen?

Because here’s the truth:
You will have lore.
It’s either intentional or accidental.
By design or by default.

The way you show up in moments of pressure, opportunity, crisis, and celebration—all of that adds up to the story people will remember.

So what can you do this week?

• Clarify the culture you want to create.
• Share the vision behind the work—not just the work.
• Celebrate what matters most, loudly and often.
• Reflect the kind of leadership you want multiplied.

Because the story that gets told… is the story that gets repeated.
And stories shape the future.

So—what’s yours?

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