Helping People Make Good Buying Decisions
A few months ago, I needed to upgrade my computer. So, I did what most people do—I walked into Best Buy, ready to buy.
But there was one problem…
I visited three separate times before anyone was actually helpful.
Nobody asked me what I needed the computer for.
Nobody asked why I was in the market for one.
And each time I left, I was less sure I was going to buy.
Let’s break that down.
I walked into the store as a hot lead—ready to make a purchase. But instead of being guided to the right decision for my needs, I was left wandering. The store lost momentum, and so did I.
Buying is Emotional, Not Just Logical
Whether you sell products, services, or coaching—people don’t just want information. They want clarity and confidence in their decision. That’s where you come in.
If you’re talking to a potential client, customer, or partner, your job is not to sell—it’s to lead them to the right decision for them.
That might mean:
✅ Asking the right questions. What do they need? Why now? What problem are they trying to solve?
✅ Providing clarity. Help them see the best option for their unique situation.(Pssst… it might not be what you provide)
✅ Easing decision fatigue. The more unanswered questions, the less likely they are to buy. Make it simple.
People Don’t Want to Be Sold, They Want to Be Served
Imagine if, instead of wandering Best Buy, someone had greeted me and said:
“Hey Micah, what are you looking to use the computer for? Do you need more power for video editing, or just something lightweight and portable?”
That simple conversation could have helped me make a confident decision on the spot. Instead, I left three times, feeling uncertain.
How many of your potential customers are walking away because they don’t feel led to a decision?
Lead With Service, Not Sales
If you believe in what you offer, you’re doing people a favor by helping them get clarity. Lead them to a yes or a no—and keep in touch until you’ve helped them figure that out.
Your job isn’t to pressure people into buying. It’s to help them buy well. And it’s okay if it’s not you.
And that makes all the difference.
Micah Foster, Co-Owner
Micah Foster is a partner at Dream Support LLC who has been providing remote executive assistants to busy leaders who need administrative and organizational help for over five years.
He has a passion for creating and maintaining positive and productive work environments and empowering people to reach their full potential.