Every leader, team, and organization is building lore—the story people tell long after the work is done. It’s not just facts or results; it’s the feeling you create and the culture you reinforce through everyday actions. The question isn’t whether you’ll have lore, but whether it will be intentional or accidental. This post explores how to design the story others carry about you, your leadership, and your organization—and why it matters for your future.
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