macbook pro on brown wooden table


I’ve come to the conclusion that there are two basic forms of arbitrage:

Simple Arbitrage and Value Enhanced Arbitrage 

First let’s define the word Arbitrage.

In economics and finance, arbitrage is the practice of taking advantage of a difference in prices in two or more markets; striking a combination of matching deals to capitalize on the difference, the profit being the difference between the market prices at which the unit is traded.” – Wikipedia

In my own words, Arbitrage is the act of buying something at one price and selling at a higher price for profit.

Almost everything that is sold, anywhere, is a form of arbitrage, whether it’s simple or value enhanced. Let me give you an example…

Simple Arbitrage Example:

Someone buys a beautiful piece of raw oak and resells it to a custom woodworker for a higher price.

Value Enhanced Arbitrage Example:

A woodworker buys a beautiful piece of raw oak, creates a custom sign and sells it for a higher price.

I’m not so interested in simple arbitrage because there’s no extra value added to the end client, except for the fact that they found and brokered the deal.

I am extremely interested in Value Enhanced Arbitrage. In fact, that’s what I do…all day, every day.

Here’s how:

For my Clients I…

  • Find US-based, English-speaking and Educated Executive Assistant talent.
  • Personally match, only the best, EA candidate with that specific client.
  • Provide them with an ever-expanding toolkit via this weekly email and personal consults along the way.
  • Provide on-going recalibration support to help them maximize their investment.
  • Troubleshoot challenges along the way.

For the Assistants I…

  • Present them with personally matched prospective clients.
  • Provide them with an ever-expanding EA toolkit.
  • Provide them with a private community of peers to learn from.
  • Provide them with client-relationship services.
  • Take care of the invoicing and payment so that they can focus on doing great work FOR the client instead of worrying about their own administrative needs

I don’t simply buy time, energy and focus to resell.. I enhance the value of that same time, energy and focus and better-yet, personally match those relationships.

So, yes, I buy at a lower rate and sell at a higher rate, and it’s a form of arbitrage… Value Enhanced Arbitrage

You do the same thing, somehow, someway.

Can you make a great living with simple arbitrage? Yes.

But if you want to make a real difference in people’s lives, enhance the value and every party involved will benefit.

-Micah Foster, Co-Owner