photo of man in white dress shirt and black framed eyeglasses holding a file thinking

In a world ๐ŸŒŽ overflowing with information, one of the most challenging aspects of communication is ensuring that your message reaches a broad audience. To do this effectively, you must adopt a unique mindsetโ€”Think like an Outsider. ๐ŸŒŸ

In other words, think like someone who doesnโ€™t know anything about your industry or business. ๐Ÿ’ก

Here are 3 ways to Think Like an Outsider:

  1. Peel Back Assumptions ๐ŸŠ

When you’re deeply immersed in your industry or field, it’s easy to get caught up in acronyms, industry jargon, and complex language. It might seem like the natural way to communicate. However, this approach can alienate those who aren’t experts in your field. It’s time to peel back the layers of assumptions and strive for simplicity.

  1. Speak or Write at a 5th Grade Level โœ๏ธ

Thinking like an outsider means communicating as if you were explaining your ideas to a 5th-grader. This approach isn’t about underestimating your audience; it’s about ensuring your message is universally understandable. It’s about breaking down complex concepts into bite-sized, digestible pieces that everyone can grasp.

  1. The Power of Clarity ๐Ÿ™Œ

Why is clarity so important? Because clarity is a universal currency. When you communicate clearly and simply, you break down barriers. You create a space where people from all backgrounds and levels of expertise can engage with your ideas. It’s the secret to building bridges and fostering connections.

The Challenge ๐Ÿ’ช

Your challenge this week is to take a closer look ๐Ÿ” at your communication style. Are you unintentionally alienating potential collaborators, clients, or partners with complex language? ๐Ÿค” Can you simplify your message without sacrificing depth? ๐Ÿค”

Remember, it’s not about dumbing down your ideas ๐Ÿ’ก; it’s about elevating your communication to reach the widest possible audience. Try explaining your most intricate concepts to a 5th-grader, and you’ll discover the true essence of your message. ๐ŸŒŸ

โœจBONUS: How to Apply this to your EA investment:

As you begin working with an EA, itโ€™s useful to remember that your industry jargon is unique and may take some time for them to acclimate to your specific communication style. Create some space in those first few meetings for your Executive Assistant to ask clarifying questions about what is not immediately obvious to them.

Please excuse me while I go see if my son (4th grade) or daughter (6th grade) understands my email. ๐Ÿค“

Cheering You On,

-Micah, Co-Owner